About
I like building things that make hard problems feel simple.
Most of my work sits somewhere between data, software, marketing, and the decisions that connect them.
I tend to get pulled toward problems where the information is messy, the stakes are real, and nobody quite trusts the existing answer. That is usually where the interesting work starts.
I get annoyed when two reports disagree and everyone treats that as a meeting. I would rather fix the source.
What I care about
- Clear systems
- Useful software
- Good data
- Honest measurement
- Constraints that force better decisions
Currently
- Black Clover
- McFly Ads
- Data systems
- Measurement